by Andy Updegrove | Aug 9, 2014 | Book Reviews, SelfPublishing, Writing
In a rational world of publishing, nothing should be more persuasive than great reviews. Strangely, though, they often don’t seem to move the sales needle very much. Should you care? This morning I opened my email to find a message from someone whose name I...
by Andy Updegrove | Aug 6, 2014 | SelfPublishing, Writing
It’s time authors began to call book promoters’ bluff. Yes, some types of marketing are necessary, and yes, some of them can work. But please – stop selling us a bill of useless goods and claiming that it will all turn out all right if we just keep...
by Andy Updegrove | Jul 31, 2014 | SelfPublishing, Writing
New and disruptive (often technology-based) business models have wreaked havoc on a host of traditional businesses over the last several decades. One of those is publishing, with the Internet providing the technology, and Amazon providing the disruption. Much of this...
by Andy Updegrove | Jul 27, 2014 | SelfPublishing, Writing
At some point in the last two years self-publishing became accepted as a real, and even preferable, route over the traditional path. That’s great news, but it’s only the first step. What we need now is for a self-publishing ecosystem to evolve that makes...
by Andy Updegrove | Jul 20, 2014 | Book Reviews, My Writing, Writing
All authors can be divided into three categories: those who read reviews of their books, those who don’t, and those that do and claim they don’t. It would be fair to say that all authors can also be divided into those that are successful enough to ignore...
by Andy Updegrove | Jul 4, 2014 | SelfPublishing, Writing
If you were to count up all of the earnest articles, blog entries, and even Colbert Report routines that have been dedicated to the Amazon vs. Hatchette dispute, well, you wouldn’t have an accurate number, because more would have been written while you were...
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