by Andy Updegrove | Apr 9, 2016 | Promotion, SelfPublishing
In principle, every author (self published or otherwise) should be in favor of diversity and competition in the book distribution marketplace. The reason? Because competition in any area of commerce fosters continuing innovation, more choices, and more price...
by Andy Updegrove | Mar 27, 2016 | Promotion, SelfPublishing, Writing
This article is by Ellie Martin. You can find Ellie’s web site here. When one thinks of a good book, it’s quite rare that the first thing that comes to mind is the book’s design. Why would it? It’s generally agreed that a good book is all about the words on the...
by Andy Updegrove | Mar 9, 2016 | Promotion, SelfPublishing
Long-time readers of this blog will know that cracking the conundrum of book promotion has been a consistent theme (obsession?) of mine. In a nutshell, it’s an almost impossible, and certainly Quixotic, quest. With that by way of introduction, here’s a...
by Andy Updegrove | Jan 31, 2016 | SelfPublishing
There’s a heart-warming story in the New York Times this morning that tells the tale of a brand new independent author with a flair for marketing who not only turns her first erotic novel into a best seller, but goes on to start her own imprint and build similar...
by Andy Updegrove | Jan 18, 2016 | Promotion, SelfPublishing, Writing
It seems as if more and more entrepreneurs are jumping into the book promotion e-newsletter business. The good news is that there are many services to choose from. Predictably, the bad news is that most produce few sales, and sometimes none at all. As with almost...
by Andy Updegrove | Dec 27, 2015 | My Writing, Promotion, SelfPublishing, Writing
The desirability (or even the concept) of establishing a brand may not come naturally to many authors. Branding may appear to have nothing to do with authorship, or seem to cheapen the author’s craft, or represent an intimidating task to carry out – or...
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