Heaven Help me, I’m Tweeting

Certainly one of the most intimidating and/or distasteful tasks for a SelfPub author is to dive into social media if he has never had to before. True, as a lawyer, and a technology lawyer at that, I’ve not been able to totally avoid it.  I’ve got over 600...

Is Paying for Book Promotion Worth it?

One of the more difficult issues the author of a self-published book faces is whether to pay others to help promote their book. Broadly speaking, such services fall into three categories: creating sales materials (postcards, posters, press releases), reaching out to...