What’s Next (and why?)

I expect that the question I’m about to address is one that every self-published author has spent some tough moments grappling with at some point during their creative journey. If you haven’t already guessed what that question is, here’s a clue: another title for this...

To Advertise or Not to Advertise?

One of the ongoing quandaries a self-published author faces is whether to dedicate part of her hard-earned cash to advertising. That’s a tough one, since advertising is rarely cheap, and may often fail to generate more in immediate profits than has been spent on the...

Why Johnny Can’t Format [a book]

One of the big frustrations of writing a book is that while Microsoft Word can be used for creating and formatting a book, it’s a real pain in the neck for ordinary mortals to use it for that purpose.  In fact, at least one person (Aaron Shepard) has written an...

Rediscovering GoodReads

One of the frustrating things about learning your around the self-publishing landscape is that there’s a flood of data but no way to qualify it. Given that for every possible category of interest (print on demand publishers, community sites, promoters, and on and on)...