by Andy Updegrove | Mar 22, 2018 | Interviews, My Writing, SelfPublishing
One of the strangely little known sales strategies for Indie authors is advertising your books through the many daily discount and free eBook newsletters that abound on line. While there are scores of them, only a small number produce lots and lots of downloads and...
by Andy Updegrove | Aug 10, 2017 | My Writing, Promotion, SelfPublishing
The book promotion landscape is vast, confusing and opaque. Worse, almost no service providers provide any metrics to inform an Indie author whether the provider’s service will produce books, or simply transfer promotional dollars from the author’s pocket...
by Andy Updegrove | Dec 13, 2016 | My Writing, Promotion, SelfPublishing
While I regularly run discount promotions on my books, I haven’t run a free one in years. The reason? It’s mostly a road to nowhere when you only have one book. At most, you can hope that someone will read that book and recommend it to a friend. But with...
by Andy Updegrove | Oct 30, 2016 | My Writing, Promotion, SelfPublishing
Yesterday was the big day – fifteen months after tapping out the first few words of my latest satirical, political, cybersecurity thriller, I uploaded the files for Frank Adversego’s third world-saving adventure. This time around, the villains are an...
by Andy Updegrove | Oct 19, 2016 | My Writing, Promotion, SelfPublishing
Indie authors not only have to learn how to be self publishers, but self-publicists as well. One of the core deliverables of any book publicist is usually referred to as “the blurb.” That’s the short piece that appears on the back of a paperback, and...
by Andy Updegrove | Sep 15, 2016 | SelfPublishing
It can be a struggle to reconcile the need to be creative and the need to be disciplined and to set standards when writing a book. Often, the balance of efficiency and spontaneity will be determined by the circumstances under which we write. Strict deadlines...
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