What’s Next (and why?)

I expect that the question I’m about to address is one that every self-published author has spent some tough moments grappling with at some point during their creative journey. If you haven’t already guessed what that question is, here’s a clue: another title for this...

To Advertise or Not to Advertise?

One of the ongoing quandaries a self-published author faces is whether to dedicate part of her hard-earned cash to advertising. That’s a tough one, since advertising is rarely cheap, and may often fail to generate more in immediate profits than has been spent on the...